It is now possible to specify a Renewal URL on the Membership Expiration Notice email template. This gives you the ability to direct expiring members to a page on your own website rather than to your membership page on goelevent.com

To set, go to Account, then Email Templates. Choose the Membership Expiration Notice.

This is the email that is sent to expiring members who are not set up for auto-renewal. Set the URL to the membership renewal page on your website.

Once that's done, the link user's click on to renew will go to the link you specified.