Vouchers are a great and powerful tool in Elevent--awesome for highly flexible ways to give customers the right to use or share items-to-be. But with that flexibility can come challenges making it easy for customers to understand and use them.

On goelevent.com, where we have more control, we've always been able to do an effective job recognizing logged-in users, seeing if they have remaining vouchers, and prompting them at checkout to use them by pressing a button or two. This has been a very successful and sleek customer process.

That's pretty cool what's happening there. Elevent detects:

• If someone is logged in
• If they have any unused vouchers
• What's in their cart
• If any of their unused vouchers could be used right now based on what's in their cart

Then it personalizes the experience to let them mash a couple of buttons to turn those paid tickets into voucher usages. Usings. Voucher redemptions. Whatever.

When the checkout process is embedded into your own website, it's a bit trickier. Elevent has limited control over your website and has less guaranteed real estate to work with.

In the past, we didn't detect if the customer had vouchers they could use--they would need to know their voucher numbers and enter them in like this:

So that wasn't setting the world aflame for frictionless checkout. Now, even in those embedded widgets on your own website, we'll detect the customer (if logged in), assess whether they have vouchers they could use based on what's in their cart, and give them the option to apply them without typing anything in.

So that's a whole lot easier.

We'll retain that text box where users can enter vouchers they have--it's still super useful for those customers who received vouchers from other people. But this should cut into a large chunk of voucher usage and weed out a few customers who got lost along the way.

Learn more about how customers use voucher bundles here.